Before launch, we’ll be building hype to get curious NYC eaters to sign up for these dish drops.
Prior to each drop, we open up ordering for a limited number of available meals, encouraging eaters to place their order QUICKLY.
Each week for 13 weeks, we’re dropping at least one new plant-based dish, which will be delivered to customers’ doors.
You focus on the food. We’ll handle everything else on the user experience side of things — logistics, delivery, packaging, and branding.
It's time for plant-based food to 'supplant' other options based purely on taste and imagination. As more consumers and restaurants alike embrace the idea of a more environmentally conscious world lifestyle and diet, we want to connect them.
We are collaborating with and supporting restaurants and chefs to curate the best plant-based menus and introduce the most innovative plant-forward new offerings.
Think of these delicious meal drops as your incubator for creating popular and profitable plant-based dishes — with little risk and much potential reward. Our culinary team will work closely with you to curate your plant-forward menu items, veganize certain dishes or even dream up a new recipe from scratch.
You bring the creativity, we’ll bring the eaters. We’re using a sophisticated paid digital campaign to target the plant-curious of NYC, aka a wider audience for you and your restaurant. That means more exposure from new people.